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🎓 Edtech

Unit Economics for Edtech

A course's production cost is amortized per student. If actual enrollment falls short of what was expected, the cost per unit spikes and can turn a profitable course into one that loses money.

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Metrics and LATAM benchmarks — Edtech

ARPU — Average Revenue per User

StatusRange
HealthySaaS B2B: > $80/mo · Fintech: > $15/mo · Edtech: > $30/mo
AlertSaaS B2B: $30–$80/mo · Fintech: $5–$15/mo · Edtech: $12–$30/mo
CriticalSaaS B2B: < $30/mo · Fintech: < $5/mo · Edtech: < $12/mo

Monthly Churn — Cancellation Rate

StatusRange
Healthy< 2%/mo (< 21% annual)
Alert2–4%/mo (21–40% annual)
Critical> 4%/mo (> 40% annual)

Course Production Cost

StatusRange
HealthyCost / Expected enrollments < $30/student
Alert$30–$80/student
Critical> $80/student (production not amortizable)

Expected Enrollments — Total student projection

StatusRange
HealthyConservative projection validated with pre-sales or waitlist
AlertProjection based on market comparables without own validation
CriticalAspirational projection without real demand data

CAC — Customer Acquisition Cost

StatusRange
HealthyLTV:CAC > 3× and payback < 12 months
AlertLTV:CAC 1.5–3× or payback 12–18 months
CriticalLTV:CAC < 1.5× or payback > 18 months

Gross Margin — % remaining after direct costs

StatusRange
HealthySaaS: > 70% · Fintech: > 50% · Ecommerce: > 35%
AlertSaaS: 50–70% · Fintech: 35–50% · Ecommerce: 20–35%
CriticalSaaS: < 50% · Fintech: < 35% · Ecommerce: < 20%

Completion Rate — % who finish the course

StatusRange
Healthy> 60% with mentors or live cohorts
Alert30–60% for self-paced courses
Critical< 20% (mass dropout)

Other verticals: 💻 SaaS · 💳 Fintech · 🛒 E-commerce · 🏢 Proptech