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🎓 Edtech
Unit Economics for Edtech
A course's production cost is amortized per student. If actual enrollment falls short of what was expected, the cost per unit spikes and can turn a profitable course into one that loses money.
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Metrics and LATAM benchmarks — Edtech
| Status | Range |
| Healthy | SaaS B2B: > $80/mo · Fintech: > $15/mo · Edtech: > $30/mo |
| Alert | SaaS B2B: $30–$80/mo · Fintech: $5–$15/mo · Edtech: $12–$30/mo |
| Critical | SaaS B2B: < $30/mo · Fintech: < $5/mo · Edtech: < $12/mo |
| Status | Range |
| Healthy | < 2%/mo (< 21% annual) |
| Alert | 2–4%/mo (21–40% annual) |
| Critical | > 4%/mo (> 40% annual) |
| Status | Range |
| Healthy | Cost / Expected enrollments < $30/student |
| Alert | $30–$80/student |
| Critical | > $80/student (production not amortizable) |
| Status | Range |
| Healthy | Conservative projection validated with pre-sales or waitlist |
| Alert | Projection based on market comparables without own validation |
| Critical | Aspirational projection without real demand data |
| Status | Range |
| Healthy | LTV:CAC > 3× and payback < 12 months |
| Alert | LTV:CAC 1.5–3× or payback 12–18 months |
| Critical | LTV:CAC < 1.5× or payback > 18 months |
| Status | Range |
| Healthy | SaaS: > 70% · Fintech: > 50% · Ecommerce: > 35% |
| Alert | SaaS: 50–70% · Fintech: 35–50% · Ecommerce: 20–35% |
| Critical | SaaS: < 50% · Fintech: < 35% · Ecommerce: < 20% |
| Status | Range |
| Healthy | > 60% with mentors or live cohorts |
| Alert | 30–60% for self-paced courses |
| Critical | < 20% (mass dropout) |
Other verticals: 💻 SaaS · 💳 Fintech · 🛒 E-commerce · 🏢 Proptech