Unit Economics Glossary

27 unit economics metrics, with LATAM benchmarks and where to find each data point in your real business.

Leer en español →

• ARPU — Average Revenue per User
• Monthly Churn — Cancellation Rate
• CAC — Customer Acquisition Cost
• Gross Margin — % remaining after direct costs
• NRR — Net Revenue Retention
• Monthly Expansion Rate
• Fraud Rate — % of fraudulent transactions
• Default Rate — % of unpaid loans
• Monthly Revenue — Gross Billing
• Active Customers — Recurring buyer base
• Marketing Investment — Monthly acquisition spend
• AOV — Average Order Value
• Purchase Frequency — Orders per customer per year
• Annual Churn — Customers who do not return to buy
• Fulfillment Rate — Logistics cost as % of AOV
• Return Rate — % of orders returned
• Portfolio Units
• Monthly Rent per Unit
• Physical Occupancy — % of units with a tenant
• Collection Rate — % of rents actually collected
• Monthly OpEx — Portfolio Operating Expenses
• Portfolio Value — Total asset valuation
• Tenant CAC — Cost to acquire each tenant
• Tenant Turnover — % who do not renew their lease
• Course Production Cost
• Expected Enrollments — Total student projection
• Completion Rate — % who finish the course