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The 2026 LATAM Unit Economics Benchmarks
The healthy / alert / critical ranges for the single most critical metric in each vertical — SaaS, Fintech, E-commerce, Proptech, and Edtech — in one place. Leave your email and they unlock below.
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✓ Done — the full benchmarks are below.
SaaS
CAC — Customer Acquisition Cost
| Status | Range |
|---|
| Healthy | LTV:CAC > 3× and payback < 12 months |
| Alert | LTV:CAC 1.5–3× or payback 12–18 months |
| Critical | LTV:CAC < 1.5× or payback > 18 months |
Fintech
Fraud Rate — % of fraudulent transactions
| Status | Range |
|---|
| Healthy | < 0.5% of transactions |
| Alert | 0.5–1.2% of transactions |
| Critical | > 1.2% (suspension risk) |
E-commerce
Return Rate — % of orders returned
| Status | Range |
|---|
| Healthy | < 8% for accessories/home · < 15% for fashion |
| Alert | 8–18% depending on category |
| Critical | > 25% in any category |
Proptech
Physical Occupancy — % of units with a tenant
| Status | Range |
|---|
| Healthy | > 93% physical occupancy |
| Alert | 85–93% |
| Critical | < 85% (structural vacancy) |
Edtech
Completion Rate — % who finish the course
| Status | Range |
|---|
| Healthy | > 60% with mentors or live cohorts |
| Alert | 30–60% for self-paced courses |
| Critical | < 20% (mass dropout) |
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