# Monthly Rent per Unit

This is the basis for calculating GPR (gross potential rent). What matters is not just the absolute value but the rent-to-asset-price ratio (Cap Rate). High rent on an overvalued asset can be a worse business than low rent on a cheap asset.

## Where to find it

Average monthly rent you actually collect per unit, from your active lease contracts or management system. To compare against market rates, check Properati, ZonaProp, or QuintoAndar depending on your country.

## If it's off

Below-market rents may seem stable but compress NOI and Cap Rate. When the market rises, owners who do not update rents accumulate a differential that can become hard to recover.

## LATAM Benchmarks

| Status | Range |
|---|---|
| Healthy | Rent/Asset value > 0.6% monthly (> 7% annual yield) |
| Alert | 0.4–0.6% monthly |
| Critical | < 0.4% monthly (expensive asset or low rent) |

## How to improve it

Update existing contract rents at renewal with reference to market prices (Properati, ZonaProp, QuintoAndar). Rents 15–20% below market are the most common driver of compressed NOI.

Related metrics: [Fulfillment Rate](https://www.uniteconomicscalculator.com/en/glossary/fulfillment-cost-rate.html) · [Return Rate](https://www.uniteconomicscalculator.com/en/glossary/return-rate.html) · [Portfolio Units](https://www.uniteconomicscalculator.com/en/glossary/units.html)

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