# Completion Rate — % who finish the course

Students who finish a course have 2–3× lower churn in the following months and are more likely to recommend the program. It is the most direct metric of whether the product generates real value or whether the marketing promise goes unfulfilled.

## Where to find it

Your course platform (Hotmart, Teachable, Thinkific) gives you the % of students who completed all modules directly in its analytics panel.

## If it's off

A low completion rate (< 30%) predicts low NPS, few referrals, and high churn. Even if the business appears to grow with new enrollments, the base is not sustainable if nobody finishes what they start.

## LATAM Benchmarks

| Status | Range |
|---|---|
| Healthy | > 60% with mentors or live cohorts |
| Alert | 30–60% for self-paced courses |
| Critical | < 20% (mass dropout) |

## How to improve it

Automatic reminders to students who have been inactive for more than 7 days recover 15–25% of those who were about to drop out. The first week of onboarding is the most critical period: students who complete the first lesson are twice as likely to finish the course.

Related metrics: [Tenant Turnover](https://www.uniteconomicscalculator.com/en/glossary/annual-turnover-rate.html) · [Course Production Cost](https://www.uniteconomicscalculator.com/en/glossary/production-cost.html) · [Expected Enrollments](https://www.uniteconomicscalculator.com/en/glossary/expected-enrollments.html)

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