Unit economics, LATAM benchmarks, and the metrics that actually determine whether a business is profitable.
Most people calculate CAC as ad spend ÷ new customers. We show you why that number is incomplete and how to calculate your real CAC.
A positive ROAS doesn't guarantee a profitable business. We show you, with real numbers, how a 4x ROAS can coexist with negative contribution margin.
The "LTV:CAC > 3x" benchmark doesn't mean the same thing in SaaS, Fintech, E-commerce, Proptech, and Edtech. A guide to which metric to watch in each vertical.
A "full" building can still be losing money. We explain the difference between physical and economic occupancy, with a complete numeric example.